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 Shop America: Midcentury Storefront Design 1938-1950 by Heller, Steven , Heimann, Jim |
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Brief Description A collection of hand-illustrated shop window designs from 1938 to 1950, which reveal the mindset of a unique period in history. In addition to a selection of drawings, this book includes historical black and white photographs of actual shops built in a similar style. |
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Author Information Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history including TASCHEN's bestselling All-American Ads series. Steven Heller, the art director of the New York Times Book Review and co-chair of the School of Visual Arts MFA Design program, is the author of over one hundred books on design, popular culture, and satiric art. In addition to writing for over a dozen TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer. |
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Author Profile Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. The author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility. |
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Steven Heller 's author page with latest news updates |
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Synopsis In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers - impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. "Shop America" offers a rare look at mid-century commercial America as it pictured itself. |
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