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 Yes!: 50 Secrets from the Science of Persuasion by Goldstein, Noah |
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Brief Description Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. |
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Author Information Professor Robert B. Cialdini is Regents Professor of Psychology at Arizona State University; his work has been published in journals worldwide. Steve Martin is Co-Director of Influence At Work (UK) and works with Professor Cialdini to provide consultancy on influence. Noah Goldstein is a doctoral student at Arizona State University. |
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Synopsis Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works. |
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Related Links - Countrybookshop Bestselling Authors in Business Communication And Presentation Maynard, Michael Murray, Mitch Hasbani, Ghassan Riel, Cees Van Miller, Katherine Forsyth, Patrick Ashton, Robert Shephard, David Dennis, A. Gartside, L. |
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