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Synopsis
The author of this text aims to fill the gap in the literature for an academic textbook on fundraising. By integrating practical knowledge with social science theory and research, the book presents a comprehensive approach to the function, from its legal and ethical principles to the mangerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programmes, techniques and publics introduce a new system for understanding fundraising's major concepts. Most of the material represents original scholarship undertaken to produce a first-time text. This volume's main purpose is to teach students about fundraising - a high-demand, high-paying occupation - which will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fundraising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. This textbook aims to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses this void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. The text may also be appropriate for the diverse academic areas in which fund raising, non-profit management and philanthropy are taught including public administration, management, arts and humanities, education, social work, economics, sociology and psychology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline, which claims donor relations as one of its specializations. Additional possible audiences are practitioners enrolled in professional development programmes; individuals interested in self-study including fund raisers, CEOs and trustees; and scholars who have had difficulty finding serious literature on the subject.
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