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 No Logo by Klein, Naomi |
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Brief Description This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. |
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Author Profile Naomi Klein is an award-winning journalist, author and filmmaker. Her first book, the international bestseller No Logo: Taking Aim at the Brand Bullies, was translated into 28 languages and called 'a movement bible' by The New York Times. She writes an internationally syndicated column for The Nation and The Guardian and reported from Iraq for Harper's magazine. In 2004, she released The Take, a feature documentary about Argentina's occupied factories, co-produced with director Avi Lewis. She is a former Miliband Fellow at the London School of Economics and holds an honorary Doctor of Civil Laws from the University of King's College, Nova Scotia. Naomi Klein’s The Shock Doctrine has won the Warwick Prize for Writing 2009. |
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Naomi Klein 's author page with latest news updates |
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Synopsis If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In "No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. |
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Related Links - Countrybookshop Bestselling Authors in Consumer Issues Lawrence, Felicity Klein, Naomi Hickman, Leo Gunter, Barrie Gabriel, Yiannis Desmond, John |
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