| | Mazur, Laura
| | Laurie Young is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. Before joining PwC, where he oversaw a total marketing team of some 300 people and a budget spend of around $80 million, he founded, built and sold his professional services company specialising in services marketing. During that period he advised a number of major international blue--chip organisations on the contribution of services marketing programmes to shareholder value. Laura Mazur (ghost writer) is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of Marketing magazine from 1986 to 1989. She has written for a range of publications, including Marketing magazine, Marketing Business and the Financial Times. She is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. Books include The Marketing Challenge (Addison--Wesley, 1993). |
Latest Book by Mazur, Laura
9780470714317, Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers
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